10 years of McHurt – how it all started

Berlin, 20th March 2008:
Three notebooks lie side by side on the cover panel of a vintage English billiard table in an historic apartment in Kreuzberg with a view of the Platz der Luftbrücke. Beside the table, on a metal stand, a few cuffs, collars and about 15 whips, are hanging off various hooks. A straight jacket hangs by the side of the stand, which is game-changing at the time. It is nearly impossible to obtain a good quality straight jacket for under € 600 in Germany in 2008. The men's straight jacket featured here is fabricated extremely sturdily and will be available for € 249. The course of the emerging label McHurt is hereby clearly marked. The name McHurt has only officially been known for a month and was made public with the official registration of the Europe-wide brand.
The notebooks on the billiard table form the 'data centre' of McHurt, as Volker, Pia and Kerstin called it during the preparation of the McHurt Online Shop, which took about half a year.
Today's the big day, the Online Shop is being activated.
At 18:20, after fixing some last minor faults and several trail runs, Volker, under the critical eyes of Pia and Kerstin, takes the lid of the shop. Now McHurt is online and visible to everyone.
This marks the birth of McHurt!
The next morning, on Good Friday 2008, Pia and Kerstin will drive to Hamburg to present the very first official McHurt stall at the Women's Easter Conference.
A lot has happened since. During the first year, the product range steadily grew in Pia's , the Managing Director's, apartment. When it was hardly possible to get from her bed to her work desk without climbing over boxes and it became difficult to live normally, the McHurt Shop in Dudenstrasse in Berlin was opened in May 2009. By now it is busy and well known far beyond the borders of Berlin as the specialist shop for SM toys made from metal and leather.
Apart from the ever more newly developed wicked toys by McHurt, the straight jacket from the first day is still available and has hardly changed. The price has merely risen to 289 Euros.
By the way: the metal stand from Pia's living room also still exists. You can admire it as a whip rack at every trade fair, admittedly in a regularly overladen form, as the collection of whips has particularly grown in the last 10 years and is still not nearly completely visible online. Rumour has it that this will improve in the future.

 

 

der erste McHurt-Stand

10 years of McHurt – how it all started Berlin, 20 th March 2008: Three notebooks lie side by side on the cover panel of a vintage English billiard table in an historic apartment in Kreuzberg... read more »
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10 years of McHurt – how it all started

Berlin, 20th March 2008:
Three notebooks lie side by side on the cover panel of a vintage English billiard table in an historic apartment in Kreuzberg with a view of the Platz der Luftbrücke. Beside the table, on a metal stand, a few cuffs, collars and about 15 whips, are hanging off various hooks. A straight jacket hangs by the side of the stand, which is game-changing at the time. It is nearly impossible to obtain a good quality straight jacket for under € 600 in Germany in 2008. The men's straight jacket featured here is fabricated extremely sturdily and will be available for € 249. The course of the emerging label McHurt is hereby clearly marked. The name McHurt has only officially been known for a month and was made public with the official registration of the Europe-wide brand.
The notebooks on the billiard table form the 'data centre' of McHurt, as Volker, Pia and Kerstin called it during the preparation of the McHurt Online Shop, which took about half a year.
Today's the big day, the Online Shop is being activated.
At 18:20, after fixing some last minor faults and several trail runs, Volker, under the critical eyes of Pia and Kerstin, takes the lid of the shop. Now McHurt is online and visible to everyone.
This marks the birth of McHurt!
The next morning, on Good Friday 2008, Pia and Kerstin will drive to Hamburg to present the very first official McHurt stall at the Women's Easter Conference.
A lot has happened since. During the first year, the product range steadily grew in Pia's , the Managing Director's, apartment. When it was hardly possible to get from her bed to her work desk without climbing over boxes and it became difficult to live normally, the McHurt Shop in Dudenstrasse in Berlin was opened in May 2009. By now it is busy and well known far beyond the borders of Berlin as the specialist shop for SM toys made from metal and leather.
Apart from the ever more newly developed wicked toys by McHurt, the straight jacket from the first day is still available and has hardly changed. The price has merely risen to 289 Euros.
By the way: the metal stand from Pia's living room also still exists. You can admire it as a whip rack at every trade fair, admittedly in a regularly overladen form, as the collection of whips has particularly grown in the last 10 years and is still not nearly completely visible online. Rumour has it that this will improve in the future.

 

 

der erste McHurt-Stand

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