15 Years of McHurt – The Success Story of a BDSM Brand
Berlin, March 20, 2008
In a historic Kreuzberg apartment with a view of Platz der Luftbrücke, the McHurt story begins. Three laptops rest on an antique billiard table, next to a metal stand holding cuffs, collars, and whips. One standout piece: a high-quality leather straitjacket for just €249—far below the standard market price of €600 at the time. This jacket embodies McHurt’s philosophy: top-quality BDSM toys at fair prices.
After months of preparation, the moment finally arrives—at 6:20 PM, the McHurt online shop goes live, marking the birth of a brand set to revolutionize the BDSM scene. The very next day, McHurt makes its first public appearance at the Women's Easter Conference in Hamburg.
From a Small Apartment to a Leading BDSM Store
As demand grew, McHurt’s inventory expanded rapidly, soon overtaking CEO Pia’s apartment. By 2009, the first McHurt store opened in Berlin’s Dudenstraße. Over the years, the shop became increasingly packed, the team grew, and the product range expanded significantly.
After more than a decade, it was time to move forward. In spring 2020, McHurt relocated to Tempelhofer Damm, a larger and more accessible space. Despite initial challenges due to the COVID lockdown, the store quickly flourished, becoming one of Europe’s top BDSM specialty shops.
McHurt Today – Innovation, Quality & Passion
Today, McHurt is synonymous with high-quality, expertly crafted BDSM gear made from leather and metal. With a relentless passion for innovation, Pia continues to develop new products, now with ample space for creativity—at least for the next ten years!
Fun fact: The metal stand from Pia’s living room still exists and accompanies McHurt to trade shows—now heavily loaded with an ever-growing selection of whips, many of which are not yet online. But rumors say that’s about to change …
Now it’s time to celebrate – 15 Years of McHurt!
15 Years of McHurt – The Success Story of a BDSM Brand Berlin, March 20, 2008 In a historic Kreuzberg apartment with a view of Platz der Luftbrücke, the McHurt story begins. Three laptops...
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Berlin, March 20, 2008
In a historic Kreuzberg apartment with a view of Platz der Luftbrücke, the McHurt story begins. Three laptops rest on an antique billiard table, next to a metal stand holding cuffs, collars, and whips. One standout piece: a high-quality leather straitjacket for just €249—far below the standard market price of €600 at the time. This jacket embodies McHurt’s philosophy: top-quality BDSM toys at fair prices.
After months of preparation, the moment finally arrives—at 6:20 PM, the McHurt online shop goes live, marking the birth of a brand set to revolutionize the BDSM scene. The very next day, McHurt makes its first public appearance at the Women's Easter Conference in Hamburg.
From a Small Apartment to a Leading BDSM Store
As demand grew, McHurt’s inventory expanded rapidly, soon overtaking CEO Pia’s apartment. By 2009, the first McHurt store opened in Berlin’s Dudenstraße. Over the years, the shop became increasingly packed, the team grew, and the product range expanded significantly.
After more than a decade, it was time to move forward. In spring 2020, McHurt relocated to Tempelhofer Damm, a larger and more accessible space. Despite initial challenges due to the COVID lockdown, the store quickly flourished, becoming one of Europe’s top BDSM specialty shops.
McHurt Today – Innovation, Quality & Passion
Today, McHurt is synonymous with high-quality, expertly crafted BDSM gear made from leather and metal. With a relentless passion for innovation, Pia continues to develop new products, now with ample space for creativity—at least for the next ten years!
Fun fact: The metal stand from Pia’s living room still exists and accompanies McHurt to trade shows—now heavily loaded with an ever-growing selection of whips, many of which are not yet online. But rumors say that’s about to change …
Now it’s time to celebrate – 15 Years of McHurt!
